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An exclusive format to specially display your product!

Your ad is played in a transparent flash that takeovers the whole homepage. Take advantage of a maximal attention of the visitors thanks to the transparent flash.

Technical specifications

How to build the swf : A ClickTag needs to be inserted on a button:
On(release)
{
    getURL(clickTag, ‘_blank’) ;
}
  • An empty key frame of the animation at the root (_root) with the label « the_end » with the below code :
stop();
flash.external.ExternalInterface.call(‘DM_swftrans_close’);
  • A close button that executes a  gotoAndStop on the key frame « the_end » If the close button is at the root as the « the_end » key frame, the code will be as following:
on(release)
{ 
   gotoAndStop('the_end'); 
}
  • If the animation is built inside a MovieClip (as presented in the template), the last key frame of the MovieClip must have a code that executes a gotoAndStop on the « the_end » frame. If the MovieClip is at the root as the « the_end » frame, the code will be:
stop(); 
_parent.gotoAndStop('the_end');
TEMPLATE:
The template is built as following: 1. At the root (_root), two frames:
  • The first that has all the animation elements, the second one, all elements for closing the animation.
2. Five layers at the root (_root):
  • - LABEL: at the second frame, the label is named « the_end »
  • - ACTION: at the second frame, the code to stop the animation.
  • - btClose: the occurency of a button where the closing code of the animation is inserted
  • - btClickTag: the occurency of a transparent button where is inserted the call to the ClickTag
  • - mcAnimation: the occurency of a MovieClip with the animation of the ad
3. In MovieClip and mcAnimation: several layers:
  • - ACTION: at the last frame of the animation, a krey frame in which is inserted the closing code of the animation
  • - Several other layers with the searched animation
Composition of the creative: Compiled file:
  • Animation
  • Sound must be “off” by default (may be activated on rollover or on click as long as it can be deactivated in the same way).
  • Must have a close Button
Needed assets:
  • swf file (dimensions : 905x441 px)
  • maximum dimension : 936x600 px
  • max weight : 75 Ko
  • Length : 6 sec max
Source file for the animation:
  • Maximum dimensions : 936x600 px
  • Accepted format : .fla
  • The file must adobe creative suite 4 (CS4) compliant
Information:
  • redirects are accepted (combined with the 300x250)
  • frequency capping : 1/day/UV
Recommendation and requirements:
  • Unit may not cover the login and search zones.
  • “Close” button required after the first second
  • Sound must be “off” by default (may be activated on rollover or on click as long as it can be deactivated in the same way)
  • Redirects are possible (associated with the 300x250; Flash must be positioned via tags)
  • Cap: 1/day/unique visitor
  • The positioning of the Transparent Flash unit should not cover any part of the 300x250.

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